Fashion: Look Book

The Rest Is Her Story: Hellz FW10

For FW10, HELLZ once again captured the rock ‘n’ essence of the modern woman via a perfectly-elegant, truly-edgy collection. Appropriately titled “The Rest Is Her Story”, the lineup boasts a range of pieces influenced by today’s woman. My favorites include the Alice fitted blazer with exaggerated shoulders and a black ruffle detail, and the striped blouse—which calls to mind Victorian era design, with its oversized bow tie and princess sleeves. Overall, HELLZ successfully combined traditional aesthetics with the rocker chic soul of the label, once again reminding HELLZ enthusiasts why we love the line so much; it never ceases to arouse our lust for high-end fashion with ass-kicking appeal.

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Images via our lovely friend Britt at HELLZ

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