Corridor40

One of our favorite labels and most kick-ass partners in crime, HELLZ has recently moved into new creative territory.

Ever embracing its rock ‘n’ roll spirit, HELLZ recently collaborated with up-and-coming music artist, Dev, on the music video for her hit song, “Booty Bounce“. Dressed in head-to-toe HELLZ, the video doubles as a cutting-edge lookbook—giving both Dev and HELLZ fans a taste of HELLZ’ soon-to-be-released, raucous collection for FW10.

So, if you can’t get enough HELLZ (I know C40 can’t) and are in need of a killer music fix, I highly recommend taking three minutes now.

Images via HELLZ. Many thanks to Brittany!