Fashion: In Store

Breadth v. Depth

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There is no doubt that, during a recession, creating a more diverse product to entice consumers can be the saving grace of a brand. However, at what point should fashion lines subside in their attempts to entice brand name whores in order to avoid becoming just plain greedy?

This story originally started as an admiration for the recent collaboration of Tetsuya Noguchi and Chanel. One of the more awesomely-fashionable recreations of a Samurai suit I’ve ever seen, Noguchi and Chanel came together and successfully created a beautiful (yet unnecessary) piece of clothing–or, more fitting, armor.  The more I got to thinking about the suit, however, I had to ask myself, “Where the hell would this ever be worn?”

In fact, Chanel has made other goods that make me think the brand is just plain greedy–including a fishing rod, a boomerang, a bike, a scooter and skis. Really, who needs $15,000 fishing rod? Okay, maybe I do.

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Image via Pink Tentacle

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Images via Chanel

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